Meat and Livestock Australia – AustralianFarmers https://farmers.org.au News, facts and information about agriculture and farming in Australia Fri, 22 Mar 2024 03:22:03 +0000 en-AU hourly 1 https://wordpress.org/?v=6.8.2 https://farmers.org.au/wp-content/uploads/2019/12/cropped-AF-Social-Media-Avatar-32x32.png Meat and Livestock Australia – AustralianFarmers https://farmers.org.au 32 32 Lemon and thyme lamb loin chops https://farmers.org.au/recipe/lemon-and-thyme-lamb-loin-chops/ https://farmers.org.au/recipe/lemon-and-thyme-lamb-loin-chops/#respond Fri, 22 Mar 2024 03:22:02 +0000 https://farmers.org.au/?p=17704 Here at Australian Farmers we love heating up the barbecue for some Australian lamb. Here’s a recipe you can’t beat. Ingredients 8 lamb loin chops, excess fat trimmed2 tbsp olive oilZest and juice of 1 lemon +extra wedges, to serve1 ½ tbsp thyme leaves1 large corn cob¼ pineapple, peeled, cored, cut into 1cm thick slices1 […]

The post Lemon and thyme lamb loin chops appeared first on AustralianFarmers.

]]>
Here at Australian Farmers we love heating up the barbecue for some Australian lamb. Here’s a recipe you can’t beat.

Ingredients

8 lamb loin chops, excess fat trimmed
2 tbsp olive oil
Zest and juice of 1 lemon +extra wedges, to serve
1 ½ tbsp thyme leaves
1 large corn cob
¼ pineapple, peeled, cored, cut into 1cm thick slices
1 bunch asparagus, trimmed
250g pearl cous cous
1 tbsp honey
1 tbsp wholegrain mustard
80g goats cheese
Parsley leaves, to serve.

Method

  1. Brush lamb chops with half the oil and sprinkle with lemon zest and thyme. Season.
  2. Heat a large, lightly oiled char-grill pan or BBQ over medium-high heat and Cook corn for 7-8 minutes, pineapple and asparagus for 3-4 minutes, in batches, if necessary, until lightly charred. Set aside.
  3. When cool enough to handle, remove kernels from corn using a small, sharp knife. Chop pineapple and asparagus into 3cm pieces.
  4. Reheat same char-grill pan or BBQ over medium-high heat and cook lamb, in batches, if necessary, for 3-4 minutes each side or until cooked to your liking. Rest on a plate loosely covered in foil for 5 minutes.
  5. Meanwhile cook cous cous according to packet instructions. Drain well. In a screw-top jar place remaining oil, lemon juice, honey and mustard. Season and shake well.
  6. Place cous cous in a large bowl with corn, pineapple, asparagus. Drizzle with dressing and toss well to coat. Sprinkle over goats cheese. Serve lamb chops with cous cous, lemon wedges and parsley.

Tips

  • Lamb cutlets, forequarter chops or butterflied leg of lamb would work well in this recipe.
  • Swap lemon and thyme for a seasoning such as Cajun or Moroccan or Tuscan;
  • Swap cous cous for cauliflower or broccoli rice, brown rice or quinoa.

*This recipe was originally published on Australian Lamb.

The post Lemon and thyme lamb loin chops appeared first on AustralianFarmers.

]]>
https://farmers.org.au/recipe/lemon-and-thyme-lamb-loin-chops/feed/ 0
Sustainability key to longevity for QLD beef producer Melinee Leather https://farmers.org.au/farmerprofile/sustainability-key-to-longevity-for-qld-beef-producer-melinee-leather/ https://farmers.org.au/farmerprofile/sustainability-key-to-longevity-for-qld-beef-producer-melinee-leather/#respond Fri, 15 Oct 2021 04:02:01 +0000 https://farmers.org.au/?p=15015 Central Queensland beef producer Melinee Leather is an industry leader and sustainability advocate. Producing organic and humane certified beef, Melinee and her husband Robert are passionate about animal wellbeing and natural grass fed beef.   “We constantly have to be willing to change and step up as time goes on and I think an important part of that is listening to what our customers and consumers are […]

The post Sustainability key to longevity for QLD beef producer Melinee Leather appeared first on AustralianFarmers.

]]>
Central Queensland beef producer Melinee Leather is an industry leader and sustainability advocate. Producing organic and humane certified beef, Melinee and her husband Robert are passionate about animal wellbeing and natural grass fed beef.  

“We constantly have to be willing to change and step up as time goes on and I think an important part of that is listening to what our customers and consumers are saying,” said Ms Leather.

“An important part of that is making sure that we want a healthy environment and world for our children and grandchildren.”

Focused on long-term sustainability, Melinee is working to ensure the land, cattle and industry remain productive for her children, grandchildren and future generations. 

We’re thinking very long term. So how do we set the properties up and the environment up for the long term sustainability for our family.

This long-term thinking has lead the Leathers to plant legume crop leucaena on the family property in Banana. Growing leucaena has enabled them to give their cattle the best quality feed while reducing their emissions and sequestering carbon into the soil. 

“It’s important that we’ve got a really healthy environment for our cattle so we’ve got to consider the health of our soils, the health of our pastures,” she said.

Watch Melinee’s story below.

This story first appeared on Australian GoodMeat.

The post Sustainability key to longevity for QLD beef producer Melinee Leather appeared first on AustralianFarmers.

]]>
https://farmers.org.au/farmerprofile/sustainability-key-to-longevity-for-qld-beef-producer-melinee-leather/feed/ 0
New campaign shows it’s ‘too easy’ with Australian Lamb https://farmers.org.au/news/new-campaign-shows-its-too-easy-with-australian-lamb/ https://farmers.org.au/news/new-campaign-shows-its-too-easy-with-australian-lamb/#respond Mon, 10 Sep 2018 01:20:29 +0000 https://farmers.org.au/?p=3506 Meat & Livestock Australia (MLA) has today launched its annual spring Lamb marketing campaign showing how easy it is to bring people together to share an Australian lamb meal. The new integrated campaign features the new brand platform ‘Share the Lamb’ – an evolution of ‘You Never Lamb Alone’ – and continues to celebrate and […]

The post New campaign shows it’s ‘too easy’ with Australian Lamb appeared first on AustralianFarmers.

]]>
Meat & Livestock Australia (MLA) has today launched its annual spring Lamb marketing campaign showing how easy it is to bring people together to share an Australian lamb meal.

The new integrated campaign features the new brand platform ‘Share the Lamb’ – an evolution of ‘You Never Lamb Alone’ – and continues to celebrate and champion Lamb’s long history of bringing Australians together while actively inviting people to connect over a delicious Australian Lamb dish.

The integrated campaign communicates the ease of cooking lamb through two new adverts by The Monkeys. Titled ‘Too Easy’ the series of two adverts play on this common Aussie vernacular through two unexpected scenarios – a man in a hot tub and a woman on a massage table – showing that preparing a delicious lamb meal is so easy you can do it with the minimum of effort.

The campaign shows that lamb is so simple to cook that getting people together for a meal is “too easy”.

MLA Domestic Market Manager Graeme Yardy said the new brand and platform signalled an evolution of MLA’s successful Lamb marketing over recent years while providing a more active invite to consumers.

“While our Lamb brand platform has been successful, we are continually reviewing our marketing based on current research and data and looking to evolve to reflect current trends. This evolution reflects these emerging trends, while providing an excellent platform for future campaigns,” Mr Yardy said.

“Our research also shows that consumers are increasingly interested in where their food comes from. The move to an Australian Lamb brand reflects this trend while simply highlighting the quality and nature of this home grown product,” Mr Yardy said.

Mr Yardy said the series of ‘Too Easy’ adverts was about reminding Australians how easy it is to bring people together over Lamb, no matter the occasion.

“The campaign celebrates the classic Australian ‘too easy’ culture as well as building on Lamb’s core positioning around unity and inclusivity. It shows how lamb really is ‘Too Easy’ to cook and how it’s the perfect meal to treat friends and family,” Mr Yardy said.

“Australian Lamb is such a versatile meat, with many cuts that work with many flavours.  We wanted to ensure that food was central to the campaign storyline – which this does in a typically humorous way.

“Ultimately and most importantly, our marketing activities are designed to showcase quality Australian Lamb and return value to levy-payers by growing demand for the product.”

The fully integrated campaign will see adverts run across TV, digital, radio and social. There will also be several media partnerships, including the Nova Network in Sydney and Broadsheet, to promote easy Lamb recipes.

In-store and product-focused point-of-sale material will promote Lamb and its ease and versatility. While, recipes developed by celebrity Chef Shane Delia will underpin the campaign.

To watch the new ‘Too Easy’ adverts, please visit the Australian Lamb Facebook and YouTube pages or visit www.australianlamb.com.au.

The post New campaign shows it’s ‘too easy’ with Australian Lamb appeared first on AustralianFarmers.

]]>
https://farmers.org.au/news/new-campaign-shows-its-too-easy-with-australian-lamb/feed/ 0