Kimberley Furness – AustralianFarmers https://farmers.org.au News, facts and information about agriculture and farming in Australia Wed, 28 Aug 2024 02:43:07 +0000 en-AU hourly 1 https://wordpress.org/?v=6.8.2 https://farmers.org.au/wp-content/uploads/2019/12/cropped-AF-Social-Media-Avatar-32x32.png Kimberley Furness – AustralianFarmers https://farmers.org.au 32 32 From Left Field: Belle Binder is revolutionising the labour hire industry  https://farmers.org.au/farmerprofile/from-left-field-belle-binder-is-revolutionising-the-labor-hire-industry/ https://farmers.org.au/farmerprofile/from-left-field-belle-binder-is-revolutionising-the-labor-hire-industry/#comments Wed, 28 Aug 2024 01:11:29 +0000 https://farmers.org.au/?p=19880 In the world of agriculture, where labour shortages and misconceptions of farm work are commonplace, Belle Binder stands out as a trailblazer. Through her innovative company based in Tasmania, Left Field, she has revolutionised the labour hire industry with the creation of the Farm Work Loop – a system that not only fills staffing gaps […]

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In the world of agriculture, where labour shortages and misconceptions of farm work are commonplace, Belle Binder stands out as a trailblazer. Through her innovative company based in Tasmania, Left Field, she has revolutionised the labour hire industry with the creation of the Farm Work Loop – a system that not only fills staffing gaps but also uplifts communities and transforms lives.  

Australian Farmers sat down with Belle to learn more about her unwavering commitment to creating a better work culture in rural Australia.

Belle Binder, a leading voice in sustainable farming. Through innovative solutions like the Farm Work Loop, she’s providing stability and growth opportunities for both workers and farmers. Image: AgriFutures

From corporate ambitions to agricultural innovation 

Belle’s journey into agriculture was far from planned. Initially pursuing a degree in psychological sciences with a goal of entering corporate recruitment, her path took an unexpected turn when she stumbled upon a small, local labour hire company for sale in her hometown.  

Intrigued by the opportunity, Belle purchased the business and quickly rebranded it as Left Field, marking a significant shift from traditional labour hire practices. 

“It wasn’t actually planned. I was studying a degree in psychological sciences at the time, with a goal of getting into corporate recruitment. When I saw a small, local traditional labour hire company for sale in my hometown, it caught my attention as an interesting opportunity, in a space related to where I was heading. I thought it would offer great learning experiences in an industry I didn’t know much about,” says Belle. 

I quickly flipped the script on traditional labour hire, taking a very different approach to what had been done before.

“What really energised me was the potential I saw in marketing what was an undermarketed industry, which comes naturally to me given my strong branding and marketing background.  

“I quickly flipped the script on traditional labour hire, taking a very different approach to what had been done before. Rebranding as Left Field was a deliberate move. It reflected both the unexpected pivot in my career and the unique and bold approach I wanted to bring to the industry.” 

Personal struggles fuel a passion for change 

Belle’s drive to improve work environments is deeply personal. Her own experiences with toxic workplace cultures have shaped her commitment to fostering healthy, supportive spaces for others.  

From enduring demeaning treatment in her first job at a supermarket to facing harsh criticism in a legal firm due to undiagnosed dyslexia, Belle has witnessed the damaging effects of unhealthy work cultures firsthand. These experiences have ignited an unshakable drive in Belle to support happy, healthy work environments.  

“My own struggles have given me a deep empathy for others, and I’m passionate about listening to people’s challenges and advocating for real, positive change in the workplace.” 

Family support has been key in Belle’s journey. Image: AgriFutures

Redefining farm work through the Farm Work Loop 

Belle’s innovative approach to labour hire in agriculture is best exemplified by the Farm Work Loop – a model that offers stability, career progression and community integration for workers. This system allows workers to rotate between different farms, providing consistent employment and skill development opportunities, while offering farmers a reliable, versatile workforce. 

Farm Work Loop doesn’t just connect workers to jobs, it prioritises social responsibility and worker wellbeing, ensuring that every placement is beneficial for both the worker and the farmer. This commitment to fostering positive, productive environments has already impacted over 6,000 positions across 113 farms in Tasmania. 

“The Farm Work Loop offers significant benefits for farmers by providing access to a stable, versatile and skilled workforce.  

We’ve helped many individuals who, despite facing challenging life circumstances, have shown immense potential and are ready to make a positive change.

“With workers rotating between different farms in the network, farmers can plan and budget their staffing more efficiently, knowing they have reliable employees who are eager to return season after season. This consistency leads to increased productivity and allows farmers to focus on their operations without worrying about labour shortages.  

“For local workers, the Farm Work Loop creates opportunities to step into more senior roles, often positions they haven’t been offered before. We’ve helped many individuals who, despite facing challenging life circumstances, have shown immense potential and are ready to make a positive change. Through the loop, they gain a sense of purpose and the chance to build a fulfilling career, making a meaningful contribution to their communities.” 

Strengthening regional economies

The initiative also plays a vital role in supporting regional economies, blending local talent with international workers from the Pacific Islands (PALM scheme) and backpackers to fill worker gaps. 

“These workers play a vital role in ensuring the continuity of farm operations during peak seasons.  

“Their participation not only supports the agricultural industry but also injects much needed economic activity into regional areas across Australia, boosting local businesses and contributing to community growth. 

“Maintaining a balance between local workers, backpackers and PALM workers is integral to the success of our model, and we intentionally prioritise having at least one local worker with every crew.  

“This balance is crucial for several reasons, starting with integration. Local workers play an essential role in helping backpackers and PALM workers adjust to both the job and the surrounding community. They act as a bridge – offering cultural insight, local knowledge and guidance – which helps international workers feel more at home and supported. 

“The combination of local talent, backpackers and Pacific Island workers creates a balanced and dynamic workforce that benefits everyone involved.” 

Belle ensures quality standards are met, building reliable staffing and strong farmer relationships. Image credit: AgriFutures

Challenging misconceptions  

One of the major challenges Belle has tackled is the misconception about farm work. Often seen as gruelling, underpaid labour, the reality of modern agriculture is far different. Belle works tirelessly to change these outdated perceptions, highlighting the diverse career opportunities and cutting-edge technology that characterise the industry today. 

Belle believes that the issue of labor shortages in rural Australia is less about a lack of available workers and more about how hiring is managed.  

“The traditional approach to hiring in agriculture tends to be reactive and transactional, focusing on short-term fixes rather than encouraging long-term relationships with workers.  

“Many farms struggle with high turnover because the emphasis is often on filling immediate needs without considering how to engage and retain workers in a meaningful way.” 

At Left Field, Belle has seen firsthand how a more proactive, people-centered approach can help solve the labor shortage problem. By creating supportive environments, offering continuous employment opportunities through initiatives like the Farm Work Loop, and providing clear pathways for career progression, she makes farm work more attractive and sustainable. 

“When workers feel valued, supported, and see potential for growth, they’re more likely to stay and thrive in the agricultural industry. 

“Ultimately, if we shift the focus to better management, meaningful engagement and support for workers, we can reduce the strain on farms and make rural agricultural work more sustainable in the long term.” 

Looking further afield 

Looking ahead, Belle’s vision for Left Field and the Farm Work Loop is clear: Continue growing within agriculture while staying true to the company’s core values. She emphasises the importance of maintaining a balanced workforce and supporting local communities as the company expands across Australia. 

“My vision for the future of the Farm Work Loop is to continue its growth exclusively within agriculture, building on our national expansion across multiple states. We’ve recently secured our first international partner farm, which will allow us to fill 260 positions across multiple states, which will further strengthen our presence across Australia.  

“As we grow, we remain committed to supporting local workers through clear pathways for career progression, while maintaining a balanced workforce that includes backpackers and PALM workers. This combination not only addresses labour shortages but also strengthens local economies and communities. 

“One thing we will never compromise on is our integrity and our deep connection to the communities we serve. At Left Field, we will always stay deeply embedded in our communities, making decisions that prioritise the wellbeing of workers and farmers. For us, the most important part of our business is, and will always be, people.” 

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From frustration to solution with the support of Regional Tech Hub https://farmers.org.au/news/from-frustration-to-solution-with-the-support-of-regional-tech-hub/ https://farmers.org.au/news/from-frustration-to-solution-with-the-support-of-regional-tech-hub/#respond Tue, 30 Jul 2024 23:05:04 +0000 https://farmers.org.au/?p=19810 The National Farmers’ Federation (NFF) welcomes the opportunity to provide a submission to the Regional Telecommunications Independent Review Committee conducting the Regional Telecommunications Review. The Review is an opportunity for people living and working in regional, rural and remote Australia to share their views and experiences using telecommunications services. The NFF’s submission highlights stories from […]

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The National Farmers’ Federation (NFF) welcomes the opportunity to provide a submission to the Regional Telecommunications Independent Review Committee conducting the Regional Telecommunications Review. The Review is an opportunity for people living and working in regional, rural and remote Australia to share their views and experiences using telecommunications services. The NFF’s submission highlights stories from three farmers – Daniel Keam, Wendy Hick and John Shaw – to illustrate the complex and compounding connectivity challenges facing Australian farmers and their families living in regional, rural and remote areas.

Interviewee: John Shaw, Gunning NSW


For John Shaw, the frustration of spending two days to print a single bank statement was a turning point. At 72 years old, John has seen many changes in agriculture, but the struggle for reliable internet connectivity in regional Australia has been one of the most pressing challenges.  

The importance of connectivity 

For John, a seasoned farmer, the role of internet connectivity on his 220 hectare farm in Gunning, NSW, cannot be overstated. Over the years, as the digital world has expanded, so too has John’s reliance on a stable internet connection. Whether it’s managing finances or communicating with suppliers, connectivity has become integral to the farm’s daily operations. 

Like many farmers in regional areas, John initially faced significant hurdles with internet connectivity. The primary service provider in John’s area was Telstra, and while the service was reliable, options were limited.  

“Telstra was our major provider, who we’re still with and have no problems with,” John notes.  

The signal strength of other providers like Optus and Vodafone was poor, leaving Telstra as the sole viable option. 

With the support and guidance of the Regional Tech Hub, John has reliable connectivity through StarLink.

Discovery of the Regional Tech Hub 

John’s journey towards improved connectivity took a pivotal turn when he attended a Regional Tech Hub forum in October last year.  

The Regional Tech Hub (the Hub) was launched in December 2020 to provide independent and factual information to help people in regional and rural Australia get connected and stay connected more easily. The Hub provides a range of practical resources aimed at helping regional consumers find appropriate telecommunications services in their area, as well as troubleshooting tips, escalating faults with service providers and helping users to understand their consumer rights.  

The Hub was able to pinpoint coverage on John’s property and provide him with invaluable guidance.  

“I knew about a forum they were holding in Crookwell. I went along, spoke to them about what they had, and they looked into my situation,” John recalls. 

Through the forum, John learned about Starlink, a satellite internet service provided by SpaceX, and how it could be integrated through Telstra. This discovery was a game-changer. Transitioning to Starlink was a relatively smooth process, albeit with a learning curve for both John and the service providers.  

“I think I was the first person who bought the Starlink dish and also the plan from Telstra in Goulburn,” John says with a hint of pride.  

Despite some initial challenges, the collaboration between John and Telstra resulted in a successful setup, providing John with a reliable internet connection. The benefits were immediate and profound.  

“There have been no dropouts. We get a guaranteed 50 megabytes per second.” 

This stable and high-speed connection has significantly enhanced his ability to manage the farm’s operations efficiently. From quickly printing bank statements to ensuring seamless communication, the upgrade has alleviated many of the frustrations that once plagued his workday. 

John has made a concerted effort to stay informed and adapt to new technologies.

Overcoming technological challenges 

Staying up to date with technology can be daunting, especially for those who are not digital natives. At 72, John acknowledges this but emphasises the importance of perseverance.  

“It still continues to be challenging. You talk to a lot of people and they just get frustrated with it all, thinking that it’s all too hard. And it probably is for some because we’re not young anymore, and if you don’t keep up with it then you get left behind.”  

John has made a concerted effort to stay informed and adapt to new technologies, a mindset that has served him well. The Regional Tech Hub played a crucial role in this journey, not only providing information but also offering hands-on support.  

“They guided me through it.” 

The personalised assistance helped demystify the process, making it more accessible. 

Future prospects  

John’s experience underscores the potential for technological advancements to transform rural farming. He is optimistic about the future and the role of services like the Regional Tech Hub in bridging the digital divide.  

“They weren’t there to sell the products. They were there to guide us in the direction of what we could do,” he says, appreciating the unbiased support that helped him make an informed decision. 

The broader implications of improved connectivity in regional areas are significant. Reliable internet can enhance not only business operations but also quality of life, enabling access to telehealth, education and entertainment. For farmers like John, it represents a step towards a more efficient, connected and resilient agricultural sector. 

Living in a small town in NSW, John has navigated the challenges of limited internet options, leveraging the support of the Regional Tech Hub to set up reliable connectivity. 

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Staying connected in crisis https://farmers.org.au/news/staying-connected-in-crisis/ https://farmers.org.au/news/staying-connected-in-crisis/#respond Tue, 30 Jul 2024 23:00:16 +0000 https://farmers.org.au/?p=19792 The National Farmers’ Federation (NFF) welcomes the opportunity to provide a submission to the Regional Telecommunications Independent Review Committee conducting the Regional Telecommunications Review. The Review is an opportunity for people living and working in regional, rural and remote Australia to share their views and experiences using telecommunications services. The NFF’s submission highlights stories from […]

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The National Farmers’ Federation (NFF) welcomes the opportunity to provide a submission to the Regional Telecommunications Independent Review Committee conducting the Regional Telecommunications Review. The Review is an opportunity for people living and working in regional, rural and remote Australia to share their views and experiences using telecommunications services. The NFF’s submission highlights stories from three farmers – Daniel Keam, Wendy Hick and John Shaw – to illustrate the complex and compounding connectivity challenges facing Australian farmers and their families living in regional, rural and remote areas.  

Interviewee: Wendy Hick, QLD I AgForce Telecommunications Committee Chair


Wendy Hick can vividly recall the moment when connectivity was more than just a convenience – it was a lifeline.  

“We were dealing with a severe flood, and communication was crucial to warn our neighbors downstream. It’s very worrying when you can’t get any messages out to let people know what’s going on or even to let them know you’re okay.” 

Living on a cattle station in remote Queensland, reliable connectivity is essential for business operations, safety, and keeping in touch with family, friends and community. However, this lifeline is often threatened by aging infrastructure, frequent outages and natural disasters. Through her advocacy and unwavering determination, Wendy highlights the urgent need for robust and resilient connectivity solutions in rural Australia. 

The importance of connectivity in rural areas 

For Wendy, and her husband Lloyd, connectivity is a constant necessity.  

“We’re a family-owned and managed beef grazing property. Our home base is Thorntonia Station, northwest Queensland, close to the Queensland/Territory border,” she explains.  

The nearest outback town, Camooweal, is over 100 kilometres away, and the vast distances between neighbors and services amplify the need for reliable communication.  

“There are days when I’m managing cattle, coordinating with suppliers, and checking in with my staff—all through my phone. Without reliable connectivity, everything grinds to a halt. 

“We all depend on it for safety concerns, but especially if you employ staff or run a business out here. You need communications – not only for the social side of it – but to do the banking, for you to pay wages, for you to communicate with staff.”   

Historically, Wendy and others in remote areas relied on HF radios and Flying Doctor radios, systems that were often limited by the region’s challenging topography. Today, the landscape has evolved significantly with the introduction of satellite internet and mobile networks, yet the importance of reliable connectivity remains critical. 

“I think you’ll find that particularly out in more rural and remote areas, people go to great lengths to try to have enough variance in their communications. They are spending a lot of their own funding to try to ensure to have the best services they can have available so that if the need arises, they have got some way of still communicating.  

“Staying connected is important. People feel isolated by where they live anyway, and that fear, the safety factor, really compounds that. They’d like to know they can get onto somebody if they need help.”   

Challenges faced 

Despite advancements, Wendy’s connectivity is far from flawless. Aging infrastructure, such as the high-capacity radio concentrator (HCRC) phone systems, often fail, leaving communities vulnerable.  

“There’s not many of these towers left in Australia. They do go out. Glitches can knock them out. They’re very old technology and hard to maintain,” Wendy notes.  

The reliance on satellite internet, while generally effective, also has its limitations, particularly during adverse weather conditions.  

“If the power goes out, we lose those services. And it takes a while to get things fixed out here.  

“The good thing is we have options at the moment. If the land line is down, but our satellite technologies are up, we can do wifi calling.  You can’t rely solely on one type of service.” 

This reliance on multiple communication methods underscores the need for redundancy in rural connectivity. Wendy’s experience during the 2023 Gulf of Carpentaria flooding illustrates this point.  

“We were very reliant on the Sky Muster service,” Wendy recalls, detailing how she used satellite internet to warn downstream communities about the impending floodwaters. Yet, when the landline was submerged and the internet equipment went underwater, the fragility of their connectivity became starkly evident. 

“Living out here, you learn to be self-sufficient. But even the most self-sufficient need a reliable means of communication, especially when you’re dealing with the unpredictable nature of the land and weather.” 

The sign above the door says ‘welcome’ but floodwater at Thorntonia Station was anything but. Picture supplied by Wendy Hick. 

Impact of natural disasters 

Natural disasters, such as the severe flooding in March 2023, test the limits of rural connectivity. Wendy’s station experienced over 500 millimeters of rain within 36 hours, inundating buildings and cutting off essential services.  

Despite these conditions, Wendy’s satellite internet service, Sky Muster, proved surprisingly resilient, allowing her to maintain communication and coordinate safety measures.  

“Even in the torrential rain, we found that for the most part, it blipped out a couple of times but not much,” she explains.  

However, the loss of the landline once the cable washed away highlighted the vulnerability of their communication infrastructure. 

“I fully expected us to lose all connectivity. I’ve been in a situation here on the station once before. Our main concern was to let people know what was happening so they were aware and could prepare.  

“We knew we’d be dealing with a lot of water but that lack of communications is a worry because you’ve always got to expect the unexpected and it’s hard to let others know what’s going on if you’ve got no connectivity.  

“There are some properties and a community north of up here that do rely on that mobile tower for voice service, and this tower was out during the flooding. It was extremely frustrating and terrifying for them, particularly if there’s families of people who haven’t evacuated.” 

Universal services and advocacy

Wendy is a staunch advocate for the value of universal service arrangements to ensure connectivity in regional, remote and rural areas.  

“There needs to be some form of universal service, whether it’s USO [Universal Service Obligation] or USG [Universal Service Guarantee], for people in rural and remote areas,” she insists.  

The universal services framework guarantees that all Australians have access to essential communication services, a promise that Wendy believes is crucial for the sustainability of rural communities. 

“I think it’s critical that some type of universal service remains. What that service looks like into the future is what the discussions are right now. It possibly may take a new form but I think it’s important to remember that it really needs to exist for people out here. The competition isn’t healthy enough, or large enough, at this stage to reply solely on competition to keep services running for people out in the bush.” 

Wendy also stresses the importance of rigorous testing of new technologies before they are rolled out.  

“There really needs to be due diligence, particularly even after projects have rolled out. There needs to be significant wide-ranging trialing of whatever a new type of product is, especially if it’s going to be taking over a large portion of a type of service,” she argues.  

Her advocacy extends to ensuring that rural voices are heard in governmental and industry discussions about connectivity as AgForce Telecommunications Committee Chair. 

Wendy Hick ensures rural voices are heard in governmental and industry discussions about connectivity as AgForce Telecommunications Committee Chair. 

Troubleshooting connectivity issues

Wendy hopes for a future where connectivity is both reliable and straightforward. She envisions a day when rural Australians don’t need to be experts in telecommunications just to stay connected.  

“People should be able to have whatever device they want. They shouldn’t need to know if they’re on 3G, 4G or what type of antenna they have.  

“When people come from other areas, who haven’t grown up in these districts and with these types of services, it’s very confronting and very worrying for them.” 

Over the years, Wendy has become an quite proficient in troubleshooting connectivity issues.  

“You have to know your systems inside and out. There’s no tech support team that can just pop by when you’re out here. You’re the tech support.” 

This necessity has led to a deep understanding of the technology that keeps their communication lines open. Yet, the transition away from 3G has been fraught with challenges.  

“I’ve had to learn how to fix things on the fly. From setting up repeaters to understanding signal strengths; it’s a steep learning curve but absolutely essential. 

“Sometimes, it feels like I have to be an IT expert on top of everything else. I’ve spent countless hours troubleshooting connectivity issues because there’s no one else to do it. 

“But that shouldn’t be the norm.” 

The goal is to make connectivity as seamless and dependable as it is in urban areas, ensuring that rural communities can thrive. Wendy says support initiatives like the Regional Tech Hub have been a game-changer. 

 “At least we now have a dedicated independent service where people can contact someone for tech help. And quite often one of the first things you’re asked is, ‘What type of service do you have?’. They often have no idea, but they can take a picture of it and send it to someone, and someone can tell them.” 

The Regional Tech Hub provides a lifeline for those in remote areas who struggle with connectivity issues. It offers guidance and troubleshooting support, which is invaluable in regions where tech assistance is not readily available.  

“There’s still a long way to go before people can actually just work and live out in rural and remote Australia without knowing something about their connectivity. But having a service like the Regional Tech Hub is a significant step forward.” 

A vision for the future: reliable connectivity for all

Wendy’s experiences on Thorntonia Station highlight the vital importance of reliable connectivity for rural Australians. Her advocacy for universal services and rigorous testing of new technologies underscores the ongoing challenges and opportunities in ensuring that all Australians, regardless of location, have access to essential communication services.  

Looking ahead, Wendy is cautiously optimistic about the promises of improved connectivity. New technologies and networks could revolutionise life on the station, making operations more efficient and providing greater security during emergencies. However, there’s a lingering skepticism.  

“We need to see these improvements, not just hear about them. Our lives and livelihoods depend on it.” 

“The idea of faster, more reliable internet and mobile services is fantastic, but we need to see these improvements materialise. Empty promises won’t help us when we’re in a crisis.” 

The broader implications for rural communities are significant. Enhanced connectivity could mean better access to healthcare, education, and social interaction, fundamentally transforming the quality of life in remote areas.  

“Improved connectivity would mean kids could access better educational resources, and we could get medical advice without the long trips to town. 

“Staying connected is staying safe. And that’s something we can’t afford to compromise on.” 

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The essential role of reliable connectivity for farming and family life https://farmers.org.au/news/the-essential-role-of-reliable-connectivity-for-farming-and-family-life/ https://farmers.org.au/news/the-essential-role-of-reliable-connectivity-for-farming-and-family-life/#respond Tue, 30 Jul 2024 22:57:28 +0000 https://farmers.org.au/?p=19789 The National Farmers’ Federation (NFF) welcomes the opportunity to provide a submission to the Regional Telecommunications Independent Review Committee conducting the Regional Telecommunications Review. The Review is an opportunity for people living and working in regional, rural and remote Australia to share their views and experiences using telecommunications services. The NFF’s submission highlights stories from […]

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The National Farmers’ Federation (NFF) welcomes the opportunity to provide a submission to the Regional Telecommunications Independent Review Committee conducting the Regional Telecommunications Review. The Review is an opportunity for people living and working in regional, rural and remote Australia to share their views and experiences using telecommunications services. The NFF’s submission highlights stories from three farmers – Daniel Keam, Wendy Hick and John Shaw – to illustrate the complex and compounding connectivity challenges facing Australian farmers and their families living in regional, rural and remote areas.

Interviewee: Daniel Keam, Warracknabeal VIC I GrainGrowers National Policy Council 


In a wheatbelt town in rural Victoria, Daniel Keam faces a paradox that many city dwellers might find hard to grasp. From his kitchen window, he can see the phone tower. Yet, reliable connectivity remains a constant challenge. This modern lifeline, essential for his farm business and family, flickers unpredictably like a faltering beacon in the distance. 

“I can see the phone tower from home, less than a kilometre away. It’s like someone is turning the dial up and down; one day we have really good reception and for the next two weeks we have just average reception,” says Daniel. 

Internet connectivity is crucial for operating farm machinery with GPS. Photo credit: Aubrey + Areegra

Importance of connectivity for farm business 

Daniel runs a 2600 ha mixed farm business, comprising of oilseeds, cereals, legumes and fat lamb production. Like many other farm businesses, he relies heavily on reliable internet connectivity; internet banking has replaced cheque books, and farm machinery relies on GPS connectivity to monitor and control. 

“All our machinery runs through GPS. We can tap on the phone and actually see what our tractor or harvester is doing whether it’s 20 or 30 kilometres away or even if I was overseas. We can’t run the business without good connectivity.” 

This dependency extends to every aspect of the farm. From managing crops with precision farming techniques to ensuring the machinery operates efficiently, connectivity is as vital as the rain that nourishes the soil. However, the inconsistency in service can disrupt operations and increase stress levels, highlighting the gap between the rural and urban digital divide. 

Daniel’s whole family rely on good connectivity for business, education and telehealth.

A lifeline for families 

For Daniel’s wife and three kids, the stakes of reliable internet are just as high.  

The local high school struggles with a severe shortage of teachers, forcing Daniel and his wife to send their eldest child to boarding school.  

“We’ve got subjects where the kids are missing out on two or three classes a week if not more,” Daniel shares, his voice tinged with frustration.  

“We’ve had to take a little bit on our own back with education for our two youngest. We’ve downloaded extra programs for the kids on their iPads for some extra learning at home. 

“We’re really at rock bottom in our area, especially in the Wimmera. It’s not just our local high school in Warracknabeal, that’s struggling, there’s other schools in the area that are struggling for teachers. 

“The oldest is really enjoying boarding school but at the same time you can see where the private schools are very well resourced; his academic scores are really, really good.” 

The family also rely on good connectivity to access telehealth services for their middle child.  

“Our middle child has ADHD, and we use telehealth to connect with his pediatrician and other specialists. During COVID, good connectivity was crucial for talking to his pediatrician and other specialists.”   

Daniel says By FIVE plays an instrumental role in how families across the Wimmera Southern Mallee region access specialist care through telehealth. 

Daniel’s wife Karen runs her own rural advertising agency from home. For her, stable and fast internet is non-negotiable.  

“Thank God for Elon Musk and Starlink,” Daniel says with a sense of relief. “We would have terrible internet without it. Starlink has been a godsend for us, allowing my wife to work from home efficiently.” 

Living approximately 20 kilometers from Warracknabeal and 45 kilometers north of Horsham, connectivity is essential for both the farm and the home business. It saves travel time, allows for more efficient work, and lets the family focus on what truly matters. 

A struggle for consistent connectivity 

Daniel’s property experiences what he calls ‘salt and pepper connectivity’.  

“We can drive to one corner of a paddock and have reception, then move to the other side and it’s gone. All I’ve done is drive a kilometre across from one corner to the other. You can still see the tower, but the reception varies like someone’s turning a dial up and down.” 

This inconsistency isn’t just frustrating; it can be dangerous.  

“There are plenty of times when calls have dropped out. Depending on where you are on the farm, if you’re standing behind something or under something, the signal just gets blocked.” 

The constant need for upgrades and adaptations can feel overwhelming. Photo credit: Aubrey + Areegra

The proposed shutdown of the 3G Network 

With the proposed shutdown of the 3G network, concerns grow.  

“We’ve had to update a few weather stations around the farm because they were on the 3G network. It makes no sense to change something that’s still working. It comes back to that old adage, ‘If it ain’t broke, why fix it.’” 

For many in regional areas, the transition to newer networks feels like another hurdle to jump, especially when the existing systems work adequately. The constant need for upgrades and adaptations can feel overwhelming, adding to the list of challenges that regional Australians face daily. 

Blackspots a matter of life and death 

The importance of reliable connectivity becomes starkly evident in emergencies. Daniel recalls an incident at a local football match this year where a player was injured and the struggle to connect a triple zero call. Officials had to move away from the ground to find a signal, highlighting the concerning issue of connectivity blackspots even in the middle of town.  

“They had to run off the oval to get any sort of reception. It was bizarre to have a black spot in the middle of a football ground. We were lucky there were a couple of nurses and off-duty ambulance personnel, but it could have been much worse.” 

This scenario underscores a critical issue: the expectation of connectivity is not just a convenience but a necessity.  

The forgotten regions 

As Daniel continues to navigate the challenges of farming and family life in rural Victoria, his story is a reminder of the disparities between urban and rural Australia.  

“There’s a lot of problems in regional Australia. We’ve spoken about education and connectivity, but we could also talk about roads until the cows come home. We’ve become very city-centric, and I don’t hold a lot of faith in our local politicians.” 

For Daniel, it’s not just about the struggle for better internet but a call to recognise and address the broader issues faced by regional communities.

Reliable connectivity is more than a convenience; it’s a lifeline that supports education, business, health and safety. As the digital divide continues to widen, stories like Daniel’s highlight the urgent need for equitable infrastructure and services across all of Australia.  

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Spotting the gap: The rise of Australian cotton tampons https://farmers.org.au/farmerprofile/spotting-the-gap-the-rise-of-australian-cotton-tampons/ https://farmers.org.au/farmerprofile/spotting-the-gap-the-rise-of-australian-cotton-tampons/#comments Mon, 22 Jul 2024 05:15:37 +0000 https://farmers.org.au/?p=19755 In a world saturated with polished ads and perfect smiles, it was a single TV commercial that set Kim Coskun on a path she never anticipated. As she watched a Carefree girl performing an exaggerated bus boogie, she felt a disconnect. The ad’s portrayal of femininity felt off-key, prompting Kim to question – why are […]

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In a world saturated with polished ads and perfect smiles, it was a single TV commercial that set Kim Coskun on a path she never anticipated. As she watched a Carefree girl performing an exaggerated bus boogie, she felt a disconnect. The ad’s portrayal of femininity felt off-key, prompting Kim to question – why are tampons, an essential item, still shrouded in synthetic materials and outdated marketing? This moment of clarity led her to discover a gap in the market and, more importantly, an opportunity. Through relentless research and late-night development, Kim pioneered the first tampon made from Australian grown cotton, revolutionising period care and sparking a much-needed conversation about authenticity and women’s health.  

From cosmetics to cotton. Kim Coskun’s entrepreneurial venture started in 2021 with the launch of Down Under Cotton. Image credit: Grace Quast

Kim’s journey from cosmetics sales and merchandising to founding Down Under Cotton is both inspiring and unconventional. Working in cosmetics gave her invaluable insights into bringing a product to market, but it was during her maternity leave in 2021 that the now mum of two launched her entrepreneurial venture.  

“My entrepreneurial journey began unexpectedly in 2015 while I was still working full-time,” recalls Kim.  

“One evening, I saw a TV ad featuring a Carefree girl performing an over-the-top bus boogie. As I watched, I realised I couldn’t relate to the out-of-touch marketing of this particular feminine hygiene brand.”  

This moment of realisation ignited her mission to redefine the conversation around period care. Conducting her research and development outside of work hours, Kim was determined to address the real issues women faced. 

Cotton is sourced from Andrew and Rob Newell’s farm at Goondiwindi. Image credit: Grace Quast

From paddock to product  

The defining moment for Kim was her first trip to a cotton farm in Goondiwindi which she describes as “unforgettable”. 

“I drove four hours and spent the weekend with some incredible farmers. Reflecting back, it was a bold move for a single 26-year-old, but stepping out of my comfort zone proved incredibly rewarding.”  

This visit sparked the collaboration needed to bring her product to market.  

Developing Australia’s first tampons made with natural cotton fibres involved several key steps and milestones. Kim and her team conducted a survey to gauge demand for locally sourced products, confirming that over 50 per cent of respondents preferred Australian cotton. Securing a manufacturer willing to use Australian cotton proved difficult, requiring persistence and negotiations.  

“We even travelled to Switzerland to visit a tampon machine manufacturer, only to discover the high cost and rarity of such facilities. 

“Once we had secured a manufacturer, the next step was to make tampons using Australian cotton. This involved extensive testing to ensure that the product met our standards.”

Australian cotton is renowned globally. Image credit: Grace Quast

A rigorous process behind every tampon  

The process of making tampons from locally grown cotton begins with the farmers.  

“Australia’s cotton growing season lasts approximately six months, starting with soil preparation and planting between August and November, and ending with picking between March and June,” explains Kim.  

Once harvested, the cotton is compressed into bales and transported to a ginning facility. There, it is separated from the seeds and re-compressed into rectangular bales. 

The cotton undergoes several stages to prepare for tampon manufacturing, including thorough sanitisation to eliminate impurities.  

“The sanitisation process avoids chlorine bleach, adhering to global organic textile standards for safety and cleanliness. Then the cotton is transformed into ribbon, which is used in the tampon manufacturing process.” 

Down Under Cotton launched its tampons in February 2021, beginning with pre-orders. The response was overwhelming, with the first order coming from a cotton farmer in Moree.  

“The launch was followed by a flood of orders, supportive messages, and interest from three rural pharmacies wanting to stock our brand in-store.” 

Natural fibres, hypoallergenic and super absorbent. Image credit: Grace Quast

Sustainable and traceable  

Full traceability of the cotton from farm to finished product is a highlight of Down Under Cotton. This traceability ensures that each product is made from the highest quality Australian cotton. 

“From the moment our cotton is picked and turned into bales, it’s matched with a bale identification number that stays with the bale from farm to finished product. 

“Australian cotton is renowned globally for its exceptional quality, attributed to advanced research and innovation in the agricultural sector. 

“By choosing our tampons, you are selecting premium natural fibres that not only ensure comfort and reliability but also support sustainable and environmentally friendly practices.” 

Juggling a business is a family affair with partner Tom and their son Jack. Image credit: Grace Quast

Future plans  

Looking ahead, Kim has ambitious plans for Down Under Cotton.  

“We dream of being Australian-grown, owned and made. With the support of the consumer, Down Under Cotton is getting closer to being the first cotton tampon that’s Australian-grown, made and owned.” 

Kim’s venture is supported by the Australian cotton industry at every level.  

“I’ve felt support from every corner of the Australian cotton industry — from farmers and their families to the leadership of Cotton Australia.” 

Down Under Cotton is committed to sustainability, from sourcing materials to packaging.  

“Our raw materials are sourced from a family-owned and operated farm in Goondiwindi Queensland. The farm is Better Cotton Initiative (BCI) accredited, ensuring more sustainable cotton production.” 

By offering a sustainable alternative without compromising quality, Down Under Cotton is making a significant impact.  

“At Down Under Cotton, we believe every choice we make should benefit our bodies, communities, and the environment.” 

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Barking adventures at Adelaide Dog Farm Days https://farmers.org.au/farmerprofile/adelaide-dog-farm-days/ https://farmers.org.au/farmerprofile/adelaide-dog-farm-days/#respond Mon, 22 Jul 2024 05:00:53 +0000 https://farmers.org.au/?p=19723 With a passion for dogs and a love for the countryside, Owen Kelly and his fiancée Abbie Parker have created a unique sanctuary that brings joy to countless dogs and their owners. Based on the Fleurieu Peninsula in South Australia, Adelaide Dog Farm Days offers city dogs a chance to experience the joys of farm […]

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With a passion for dogs and a love for the countryside, Owen Kelly and his fiancée Abbie Parker have created a unique sanctuary that brings joy to countless dogs and their owners. Based on the Fleurieu Peninsula in South Australia, Adelaide Dog Farm Days offers city dogs a chance to experience the joys of farm life. 

Australian Farmers sat down with Owen to discuss the inspiration behind the farm, and the daily activities that make this place a true doggy paradise. 

Journey to the farm 

Owen’s path to creating Adelaide Dog Farm Days began with a deep-rooted love for the countryside and a desire for a simpler, outdoor lifestyle.  

“We both were born and raised in South Australia. I grew up in the country coastal town of Goolwa on the Fleurieu Peninsula, and Abbie in Adelaide. As adults, we were drawn to the country lifestyle, we loved being outdoors, we loved camping and exploring together,” says Owen. 

The decision to purchase a 20-acre farm was influenced by the need to balance proximity to Adelaide with the tranquility of rural life.  

“We chose this area as it met our needs of being close to the city and close to the beach. We are beach people and love the coastline of the Fleurieu Peninsula. It is stunning, and we are so lucky to call this place home.”  

With family ties in the neighboring region of McLaren Vale, the location was perfect for their envisioned lifestyle.  

The farm provides the space for dogs to run, explore and play. Image credit: Sean Parker

A haven for dogs 

The idea of transforming their farm into a haven for dogs was born out of practicality and passion.  

“When we purchased the property, the previous owner had cattle and made something like $18,000 a year from the small parcel of land. We quickly realised that making an income on 20 acres through traditional farming methods was going to be difficult,” Owen explains. 

Owen’s love for dogs played a pivotal role in this transition.  

“One of the reasons we moved to the country was for our own dogs to be able to enjoy the space to run, explore and play. We saw how much our own dogs loved the farm, with the dams, creek line and walking trails throughout the property.  

“We just couldn’t ignore how much it was literally ‘doggy paradise’. Our land was simply built for dogs to run, explore, swim and ultimately have the best day out and we couldn’t ignore it. 

“This was the spark that made us pursue our farm daycare.” 

Owen picks up the dogs in a big, yellow bus. Image credit: Sean Parker

All aboard the big yellow bus 

A typical day at Adelaide Dog Farm Days is filled with activities that keep dogs engaged, happy and well-exercised.  

The day starts in the city of Adelaide with Owen picking up all the dogs from people’s homes in a big yellow bus.  

“We take about 10-15 dogs a day and pick them up directly from people’s front doors. By mid-morning, we make our way back to the farm, and the dogs have 5-6 hours of time to run themselves wild.” 

The farm’s features provide ample opportunities for fun and exploration.  

“We start the day usually by exploring our smaller dam, which is about knee-deep, and the dogs love splashing around in there. Then we explore the large paddock, which has lots of smells, sticks and space for dogs to run and play with each other.”  

The day also includes a 1km bush walk loop around the large dam, and by the afternoon, the dogs can rest under the pergola or continue exploring. 

There have been many obstacles to setting up Adelaide Dog Farm Days. Image credit: Sean Parker

A road less travelled 

Setting up Adelaide Dog Farm Days was not without its challenges. Navigating council approvals was a significant hurdle.  

“We had some logistical challenges with council approval. We worked closely with Alexandrina Council to provide an innovative, rural value-adding development to the region, which is supported by council members,” Owen explains.  

The collaborative effort ensured a supportive arrangement that has continued to benefit the venture.  

“I think with such a niche offering it was very difficult to find any resources to help and guide us along the way. That is why we would love to help other farmers and entrepreneurs in the pet space with their own business journeys.”  

For rural property owners considering diversifying their income in unconventional ways, Owen offers some heartfelt advice.  

“My advice would be that if you are passionate about something, you need to follow that passion. Find out as much information as you can, but ultimately you need to start taking the steps involved in creating the business as soon as possible.” 

Owen also highlights the importance of commitment and focus.  

“In my experience, you need to go all in. Subsidising the daycare with traditional farming methods was our original thought; however, logistically, it is very difficult, and time management-wise, we quickly put that idea to bed.” 

The dogs are well looked after by Owen and Abbie. Image credit: Sean Parker

For the love of dogs 

The innovative concept of Adelaide Dog Farm Days has received enthusiastic feedback from dog owners and the community.  

“So many dog owners are simply blown away by the service that we are offering. A lot are amazed by the idea and love the fact that their dog can be a ‘farm dog’ for the day whilst they are at work.” 

The dogs themselves also seem to understand the special treat that awaits them.  

“A lot of our regular dogs know their daycare day and wake their parents up with excitement that morning. When we pull up in front of the dog’s house in our bright yellow school bus, they know exactly where they are going and are simply filled with excitement and energy.”  

This consistent positive feedback underscores the success and impact of the service they provide. 

Owen and Abbie’s dream to start a ‘farm for dogs’ has become a reality. Image credit: Sean Parker

Future plans 

Looking ahead, Owen and Abbie have ambitious plans for Adelaide Dog Farm Days. They envision expanding their services and reaching more dogs and owners across Australia.  

“We have so many exciting things planned for the farm. We want to serve all the dogs of Adelaide with the possibility of a farm day and so many other services. 

“We would love to expand our services across Australia. We would love to help other farmers and dog lovers with land to create the same experience for city dogs all over Australia. If this sounds like something you as the reader would be interested in, please reach out to us.” 

There is plenty of adventure at Adelaide Dog Farm Days. Image credit: Sean Parker

Memorable moments 

For Owen, the most rewarding part of running Adelaide Dog Farm Days is seeing the joy it brings to the dogs and their owners.  

“The most rewarding part is seeing dogs that wouldn’t otherwise have the opportunity to explore a farm have the joy of doing so. I feel so lucky to be able to give them an experience they wouldn’t otherwise get,” he shares. 

Feedback from owners about their dogs’ improved behaviour and socialization is another highlight.  

“I often get feedback that dogs’ behaviours, obedience, and socialization have improved. So I get the satisfaction that I am improving a dog’s life and their connection with their owners on a daily basis. That truly is the most rewarding aspect.” 

Memorable moments abound, but one recent experience stands out.  

“A most recent memory was having 18 dogs running around the farm on a single day. Seeing all the happy dogs exploring, running, playing and enjoying the land that we call home was truly a breathtaking moment. 

“On this day, it finally hit me that our dream to start a ‘farm for dogs’ had become a reality.” 

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George the Farmer: Educating kids about cotton https://farmers.org.au/news/george-the-farmer-educating-kids-about-cotton/ https://farmers.org.au/news/george-the-farmer-educating-kids-about-cotton/#respond Thu, 18 Jul 2024 04:35:12 +0000 https://farmers.org.au/?p=19740 We sleep in it, dry ourselves with it, wrap our bodies in it, and even cook with its oil. Yet, despite cotton’s daily presence in our lives, a survey by the Australian Council of Educational Research revealed that 75% of Australian Year 6 students believed cotton comes from animals. To dispel this myth, a series […]

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We sleep in it, dry ourselves with it, wrap our bodies in it, and even cook with its oil. Yet, despite cotton’s daily presence in our lives, a survey by the Australian Council of Educational Research revealed that 75% of Australian Year 6 students believed cotton comes from animals.

To dispel this myth, a series of five new educational resources have been produced by edutainment brand George the Farmer, in partnership with Cotton Australia.

(L-R): Alec Macintosh, Cotton Australia’s Regional Manager for Northern NSW with George the Farmer and Daniel Kahl. Image credit: Cotton Australia

The resources include:

  • A 7-minute paddock-to-product video, shot in Narrabri, NSW, featuring the Kahl family. Follow George the Farmer and his team as they investigate how cotton is grown, picked, and transformed into a myriad of products. View here.
  • A free, curriculum-aligned educator’s resource for Foundation to Year 4 students, focused on STEAM subjects. View here.
  • Two “In the Classroom” cotton activity videos. View here.
  • A music video of the new hit George the Farmer song, aptly named “Cotton, Cotton, Cotton”. View here.

All resources are available for viewing and download on George the Farmer’s website or you can watch them on the George the Farmer YouTube channel.

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A snapshot of Australian Agriculture https://farmers.org.au/news/a-snapshot-of-australian-agriculture/ https://farmers.org.au/news/a-snapshot-of-australian-agriculture/#respond Wed, 26 Jun 2024 05:01:03 +0000 https://farmers.org.au/?p=19659 The Australian Bureau of Statistics (ABS) have released new agricultural statistics highlighting 2022-23 data for horticulture, livestock and broadacre crops. This new set of data is the first using new sources and methods. The ABS have partnered with industry groups and organisations to help use existing data sources to produce statistics. This has reduced the […]

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The Australian Bureau of Statistics (ABS) have released new agricultural statistics highlighting 2022-23 data for horticulture, livestock and broadacre crops.

This new set of data is the first using new sources and methods. The ABS have partnered with industry groups and organisations to help use existing data sources to produce statistics. This has reduced the amount of time farmers spend providing information to the ABS by an average of more than 20,000 hours each year. This has also allowed the ABS to release data at greater regional detail.

Here are nine new insights from the ABS’ latest release on Australian agriculture.

Winter harvests go wild

There were 68.6 million tonnes of winter broadacre crops produced, totalling $26.3 billion in local value. These are crops like wheat, canola and barley, but also includes chickpeas, lentils and oats.

The big bucks

Wheat, canola and barley combined, accounted for 93 per cent of Australia’s winter broadacre crop sold, worth $23.9 billion in local value. Local value is the price of the crop “at the gate” or when sold from the farm.

A canola crop in Australia

Golden child

Wheat was the largest contributor with 41.2 million tonnes produced, or $13.5 billion.

WA wins in wheat and canola

Western Australia produced the most wheat and canola, accounting for 35.6 per cent and 45.6 per cent of Australia’s total crop, respectively.

Flour power!

The Morawa region gave us the most wheat in all of Australia, making 2.1 million tonnes or 5.1 per cent of Australia’s total wheat crop. Esperance Surrounds was the biggest canola producer with 537,700 tonnes, or 6.0 per cent of Australia’s total canola crop.

Sweet as sunshine

Australia’s sugarcane crop landed at 32.6 million tonnes worth $1.5 billion. Around 96 per cent of this is grown in Queensland (31.3 million tonnes).

Sugarcane farm in Queensland, Australia.

Green gold

Queensland’s Bundaberg region grew the most avocados, accounting for 19 per cent of Australia’s avocado crop. Bundaberg Surrounds (South) gave us 21,500 tonnes of avocados, worth $104.5 million.

The nuttiest region

Meanwhile, Bundaberg Surrounds (North) grew 11,000 tonnes of macadamias, worth $23.8 million.

Holy cow!

Australia’s cattle herd increased four per cent in 2023 to 29.9 million head. That is Australia’s largest cattle herd in five years with the increase coinciding with higher rainfall and favourable conditions for feed.

These statistics are published in three new releases:

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Understanding the bird flu outbreak  https://farmers.org.au/news/understanding-the-bird-flu-outbreak/ https://farmers.org.au/news/understanding-the-bird-flu-outbreak/#respond Wed, 26 Jun 2024 03:38:15 +0000 https://farmers.org.au/?p=19680 In recent months, an alarming outbreak of bird flu has been discovered on several farms in Victoria and Sydney. In this article, Australian Farmers unpacks the impact this outbreak has on egg supply, as well as provide insights into the efforts being taken to manage and mitigate the situation.  What is bird flu and how […]

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In recent months, an alarming outbreak of bird flu has been discovered on several farms in Victoria and Sydney. In this article, Australian Farmers unpacks the impact this outbreak has on egg supply, as well as provide insights into the efforts being taken to manage and mitigate the situation. 

What is bird flu and how did it get here? 

Avian influenza, often referred to as bird flu, is a highly contagious viral infection that affects bird species, particularly poultry. The virus can spread through direct contact with infected birds or contaminated environments. In the case of the recent outbreaks in Victoria and Sydney, it is believed that migratory birds could have played a role in spreading the virus to domestic poultry farms. 

Is it contagious to humans? 

Most people are not at risk of this disease, except if they come in contact with infected birds or their secretions while in affected areas of the world, or possibly if caring for a person infected with the virus.  

How widespread is the outbreak? 

The bird flu outbreak has been detected on multiple farms in both Victoria and NSW. 

The detection of H7N3 avian influenza has been discovered at seven farms in south-west Victoria. More than 1 million birds have been euthanised to try and prevent the spread of the virus. 

More recently, virus strain HPAI H7N8 was detected on two poultry egg farms in the Hawkesbury district of NSW. It is reported that 8,000 birds died from the flu as it swept through the farm with 240,000 birds at the farm to be euthanised. 

A different strain, H9N2, was found in Western Australia, though it is considered less dangerous.   

Authorities have implemented stringent measures to control the spread of the virus, including quarantine zones and movement restrictions for animals, vehicles, and poultry products within affected areas. 

What measures are being taken to control the outbreak? 

To control the outbreak, the following measures have been implemented: 

Quarantine: Infected farms have been quarantined to limit the virus’s spread to other areas. 

Culling: Infected and at-risk birds are being humanely culled to reduce the virus’s presence. 

Biosecurity: Enhanced biosecurity measures, including restrictions on the movement of birds and eggs, have been put in place. 

Monitoring: Continuous surveillance and testing are being conducted to identify any new cases promptly. 

The Victorian poultry industry are taking a proactive role in terms of either cancelling or postponing regional poultry shows. The Melbourne Royal Show has recently announced it will cancel this year’s poultry competition.

Consumers are being urged not to panic-buy eggs.

How does bird flu affect egg supply? 

Victoria, New South Wales and Queensland produce more than 350 million dozen eggs each year combined.  

With affected farms under quarantine and many birds culled, egg production has drastically decreased. There will be some disruption to egg supply as retailers reorganise their supply. Customers are being urged not to panic-buy eggs. 

Coles and Woolworths have placed purchase limits on eggs following the outbreaks. 

Australian Eggs boss Rowan McMonnies says consumers would at worst see a minor inconvenience when trying to purchase, adding “if you want eggs, you will get them”. 

What measures are being taken to ensure egg safety? 

Despite the outbreak, authorities assure us that eggs and poultry products available in supermarkets remain safe for consumption. Agriculture Victoria and other agencies have emphasised that the virus does not pose a risk through properly handled and cooked poultry products. Ongoing monitoring and biosecurity measures are in place to maintain the safety and quality of these products. 

How can consumers support farmers? 

You can support affected farmers in several ways: 

Understanding and patience: Recognise the challenges farmers are facing and be patient with supply shortages. 

Buy local: Whenever possible, purchase eggs and poultry products from local farmers who might not be affected by the outbreak. 

Stay informed: Keep informed about the situation through credible sources and support policies that aid in recovery efforts. 

Helpful links 

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Soap stars of Cohuna https://farmers.org.au/farmerprofile/soap-stars-of-cohuna/ https://farmers.org.au/farmerprofile/soap-stars-of-cohuna/#respond Wed, 26 Jun 2024 03:17:24 +0000 https://farmers.org.au/?p=19662 Growing up, Sarah Mostyn always dreamed of life on a farm. Although her childhood was spent on the Gold Coast, her heart belonged to the rural landscapes of her grandparents’ dairy farm in Bamawm. Today, Sarah’s dream is a reality at Windella Farm in Cohuna, Victoria, where she lives a life deeply inspired by her […]

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Growing up, Sarah Mostyn always dreamed of life on a farm. Although her childhood was spent on the Gold Coast, her heart belonged to the rural landscapes of her grandparents’ dairy farm in Bamawm. Today, Sarah’s dream is a reality at Windella Farm in Cohuna, Victoria, where she lives a life deeply inspired by her grandparents and childhood passions. Australian Farmers sat down with Sarah to learn more about her journey, the challenges she faced, and the thriving farm business she has built. 

Sarah’s journey to starting Windella Farm began with a move to Cohuna at the age of 30 with her partner Shayne, joining her sister Alyce who had already settled there. Initially working as an accountant, Sarah found herself yearning for more fulfilling work.  

“I always wanted to live on a farm and used to beg my mum to let me go live with my grandparents,” Sarah reminisces. 

Sarah and Shayne wanted to get into farming but lacked the capital for dairy farming. After two years of research, they decided to breed dairy goats, recognising the potential in the growing goats’ milk industry.  

“It was quite difficult to find commercial herds of dairy goats in Australia. It’s not like cattle where you go to sales and pick up 50 head at a time. Goats milk was growing in popularity but you had to seek out individual farms and breeders to buy goats to grow your own herd,” says Sarah.  

Sarah loves that every day is different running Windella Farm. Photography by Shayne Mostyn

The skincare side of Windella Farm started serendipitously when a local dance teacher asked Sarah if she made goats’ milk soap, as she suffered from psoriasis.  

Sarah fell down a “rabbit hole of research” and self-education, resulting in so much soap it became the local currency. 

“What began as a really addictive hobby turned into dance classes being paid for with goats’ milk soap. I started giving it away to all my friends and family. People loved it. They’d never had handmade artisan, natural products at their fingertips before.” 

Overcoming challenges

Sourcing dairy goats involved complex logistics, including quarantine, pest, and disease management, and extensive health testing to ensure a healthy herd. 

“Ensuring our herd was healthy long-term involved extensive testing for diseases like CAE and Johne’s,” Sarah notes. 

Just as they were ready to fill their first export order, a ‘blue tongue exclusion zone‘ was introduced, halting exports. Then, the drought hit, making it too expensive to grow feed for their herd. Over two years, they reduced their herd from 120 to 15-20 animals.  

As farming became more challenging, the ‘side hustle’ of making goats’ milk soaps and skincare grew, prompting a shift in focus to the business while maintaining a smaller herd for their products.  

“We switched focus to the business while maintaining a smaller herd for the goats’ milk soaps only,” Sarah explains. 

These lucky goats are the star producers on Windella Farm. Photography by Shayne Mostyn

Sarah’s background has played a significant role in shaping her approach to farming and business. Her comfort around livestock comes from her family’s farming history, while her accounting skills have been invaluable in managing the business’s finances.  

“Being able to do the books, BAS, and tax myself saves a lot of money,” she says. 

A typical day at Windella Farm is wonderfully varied. Sarah might spend her days driving interstate for events, making and cutting soap, cleaning the workshop, packaging products, milking goats, handling farm maintenance, creating social media content, doing bookwork, fulfilling orders, and building wholesale relationships.  

“I love that my days are so varied,” she says with a smile. 

Commitment to sustainability, quality and safety

Windella Farm is committed to sustainable farming practices. The Mostyn’s prioritise sourcing local and eco-friendly ingredients, use recyclable and biodegradable packaging, and plant trees annually to offset their carbon footprint.

The farm also hosts a dam to encourage wildlife and keeps bee hives to aid in pollination, focusing on recycling and reusing as much as possible.  

“All our packaging is either recyclable, biodegradable, or made from recycled materials.

“We also plant trees annually to help with carbon offsets and have installed a dam to encourage water birds and other wildlife.” 

Quality and safety are paramount at Windella Farm. The farm has extensive quality control measures and tests all products before release to ensure they are suitable for all skin types and sensitivities.  

“We have extensive testing prior to product release to ensure suitability for all skin types and sensitivities,” Sarah explains.  

With over 10 years of experience, she ensures their product packaging meets Australian labeling requirements and constantly learns from industry experts when working with new ingredients. 

Goats’ milk is the star ingredient in Windella Farm’s skincare products. Photography by Shayne Mostyn

The unique benefits of goat skincare

Goats’ milk, the star ingredient in Windella Farm’s skincare products, offers numerous benefits for sensitive and problem skin. Its pH level is close to that of human skin, making it a gentle and nourishing addition to their soaps.  

“Goats’ milk contains lactic acid, which helps to rejuvenate the skin and remove dead skin cells. It is also packed full of essential vitamins and nutrients that aid in repairing damaged skin tissue and provide anti-aging benefits.”  

Many customers with conditions like dermatitis, eczema, psoriasis, and dryness have experienced significant improvements with Windella Farm’s goats’ milk soaps. 

Community contributions

Sarah is deeply committed to her local community in Cohuna. Five years ago, she started the Cohuna Farmers & Makers Market, which operates 14 times a year, providing a marketplace for local farmers and makers, encouraging tourism, and fostering community engagement. She manages the market with a small volunteer committee, creating a vibrant local hub for both farmers and artisans. 

 “I also run free community events when grant funding allows,” Sarah adds. 

A fulfilling lifestyle

Running Windella Farm has profoundly changed Sarah’s lifestyle and perspective on life. She lives the dream she always wanted, inspired by her grandparents.  

“Without realising it, I have built the life that I’ve always wanted. 

“My paternal grandmother is my greatest inspiration to this day. She was a very strong, independent, and creative woman. She has really inspired my creative business, and I feel connected to all my grandparents by way of my ‘cottage industry’ business that I’ve built,” Sarah says. 

Working from home means every day is ‘bring your dog to work day’. 

“I love that my business is a reflection of all the work that I put into it. 

“I reap the rewards and am responsible for its success. I’m a little rebel at heart and hate being told what to do, so being my own boss suits me very well. I am free to be myself and my brand reflects myself and my values.” 

Advice for aspiring farmers

Sarah advises those considering a similar path to approach it with a level head. Finding a niche that isn’t oversaturated and looking for opportunities to add value are crucial. She recommends not quitting your day job until the business can sustain you and focusing on products that ensure repeat customers.  

“Fast-moving consumable products are great because they ensure repeat customers. Building a loyal customer base is key to growing your business.” 

Currently, Sarah’s goal is to navigate the economic challenges facing retail. She is focused on building the wholesale side of the business, enhancing brand awareness, and growing their online presence.  

“I’m very excited that I have three products in the Clean + Conscious Awards which have made it through to the finals,” Sarah shares. 

“For the last few years, I wanted to enter these awards, and this year I backed myself, invested in entering three products, and all three have made the finals. I’m really chuffed to have this recognition.” 

She is also working on launching a bicarb-free deodorant, a new lanolin lip balm, and branching out into the men’s grooming space with their new brand Buck ‘n’ Beard. 

Sarah’s journey with Windella Farm is a testament to her resilience, passion, and the influence of her family heritage. Her story is an inspiration to anyone looking to turn their dreams into reality while staying true to their roots and values. 

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